1
SKIN CARE
In this in-depth research project for a client with diverse dermatologically approved skincare lines, we focused on their acne product range. The goal was to understand how consumers, pharmacists, and skincare consultants perceived the products, including packaging, branding, and clarity of information. We also compared competitor brands.
The interviews revealed a consensus: the product line was too extensive, and participants suggested simplifying it for easier understanding and decision-making. They also proposed creating new products by combining elements from existing ones. This project demonstrated the power of research in guiding strategic decisions for the client.
2
MEDICAL DEVICE
In this qualitative endeavor, we embarked on testing an upgraded prototype of a medical device among a diverse group of patients and nurses. Both users and non-users of the client's product participated, offering invaluable insights into their preferences and perceptions.
By comparing the prototype with the existing product and competitors' offerings, we gained comprehensive feedback to guide the client's decision-making process. The project's outcomes not only validated the new prototype but also provided strategic marketing insights, empowering the client to navigate the competitive landscape with confidence.
3
UROLOGY
In this qualitative initiative, we tested an advertisement for a product targeting overactive bladder sufferers. Engaging with both male and female patients afflicted by this condition, we presented three distinct ad versions crafted in collaboration with the client's creative agency.
Through insightful discussions and feedback sessions, we gleaned valuable perspectives from respondents, empowering the client to make an informed decision on the most impactful ad to launch. This project exemplified the synergy between creativity and consumer insights in shaping successful marketing strategies.